Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.
The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify the potential customers who are most likely to respond favorably to your product and service offerings.
Sales prospecting, done right, can really boost your business’ bottom line.
Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.
Looking to increase your business reach into neighboring areas or even the whole country? An effective prospecting program can make all the difference if it reaches the right places — and the right people.
For businesses in the home performance industry, marketing must be customized to meet the unique demands of the heating, cooling and ventilation customers and the industry itself.
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
While your business may not achieve the name recognition that McDonald’s and Google enjoy, you should not ignore the value of protecting your brand.