Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.
Drip Marketing and Closed Loop Marketing — Know How These Two Techniques Differ
Your business grows according to how well you nurture and develop your prospects. As you plan for lead development, you have access to two powerful techniques: drip marketing and closed loop marketing.
Radius Marketing: Take The Guesswork Out Of Prospecting
The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify the potential customers who are most likely to respond favorably to your product and service offerings.
Turn Neighborhood Marketing Into Real-Time Prospects
Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope.
5 Sales Prospecting Best Practices
Sales prospecting, done right, can really boost your business’ bottom line.
New Customer Marketing: Find Out Why You Should Prospect Close To Home
Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.
Improve Prospecting Program Results By Focusing On 5 Factors
Looking to increase your business reach into neighboring areas or even the whole country? An effective prospecting program can make all the difference if it reaches the right places — and the right people.
Continuity Programs Offers Home Performance Industry Customized Marketing Solutions
For businesses in the home performance industry, marketing must be customized to meet the unique demands of the heating, cooling and ventilation customers and the industry itself.
Marketing Program Examples That Drive Conversions
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
First, Know Your Brand–Protecting Your Brand Will Follow
While your business may not achieve the name recognition that McDonald’s and Google enjoy, you should not ignore the value of protecting your brand.