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customer prospecting
Lead Generation, Marketing

Prospecting Techniques: Targeting Your Marketing Message to Locate New Clients

By: Gina Smerecki Posted Written by Gina SmereckiOctober 17, 2013October 16, 2013

Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.

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Marketing

Drip Marketing and Closed Loop Marketing — Know How These Two Techniques Differ

By: Gina Smerecki Posted Written by Gina SmereckiAugust 6, 2013August 6, 2013 1 Comment

Your business grows according to how well you nurture and develop your prospects. As you plan for lead development, you have access to two powerful techniques: drip marketing and closed loop marketing.

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radius marketing targets prospects
Marketing, Relationship Marketing

Radius Marketing: Take The Guesswork Out Of Prospecting

By: Gina Smerecki Posted Written by Gina SmereckiJanuary 23, 2013January 23, 2013

The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify the potential customers who are most likely to respond favorably to your product and service offerings.

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neighborhood marketing contacts real-time prospects
Marketing, Relationship Marketing

Turn Neighborhood Marketing Into Real-Time Prospects

By: Gina Smerecki Posted Written by Gina SmereckiDecember 20, 2012December 16, 2012

Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope. 

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Marketing

5 Sales Prospecting Best Practices

By: Gina Smerecki Posted Written by Gina SmereckiAugust 15, 2012August 14, 2012

Sales prospecting, done right, can really boost your business’ bottom line.

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Marketing

New Customer Marketing: Find Out Why You Should Prospect Close To Home

By: Gina Smerecki Posted Written by Gina SmereckiAugust 13, 2012August 13, 2012 1 Comment

Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.

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Marketing

Improve Prospecting Program Results By Focusing On 5 Factors

By: Gina Smerecki Posted Written by Gina SmereckiJuly 27, 2012

Looking to increase your business reach into neighboring areas or even the whole country? An effective prospecting program can make all the difference if it reaches the right places — and the right people.

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Continuity Programs, Marketing

Continuity Programs Offers Home Performance Industry Customized Marketing Solutions

By: Gina Smerecki Posted Written by Gina SmereckiJuly 3, 2012July 1, 2012

For businesses in the home performance industry, marketing must be customized to meet the unique demands of the heating, cooling and ventilation customers and the industry itself.

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Continuity Programs, HP, Marketing

Marketing Program Examples That Drive Conversions

By: Gina Smerecki Posted Written by Gina SmereckiJune 22, 2012September 18, 2020 1 Comment

Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.

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Marketing, Relationship Marketing

First, Know Your Brand–Protecting Your Brand Will Follow

By: Gina Smerecki Posted Written by Gina SmereckiJune 18, 2012June 15, 2012

While your business may not achieve the name recognition that McDonald’s and Google enjoy, you should not ignore the value of protecting your brand.

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