Satisfied customers are less likely to consider doing business with your competitors. They look forward to working with you. Customers who have one bad experience with a business are unlikely to give that business a second chance and will almost always seek an alternative source for needed goods or services. Anytime you fail to meet […]
Essential Customer Retention Advice for Small Business Owners
Attracting new customers is an important part of maintaining your company, but repeat customers are the key to long-term business success and profitability. Apply the following concepts and techniques to your customer retention strategy and you’ll see more familiar faces coming back for repeat purchases. Establish a customer retention program: Industry experts estimate it costs […]
How to Make Your Customers Come Back for More
A steady stream of new customers is vital to your business, but don’t lose track of the customers you already have in the search for new ones. A loyal and satisfied base of repeat customers will ultimately be more valuable than even a large number of one-and-gone buyers. Here are some effective ways to build […]
Customer Satisfaction Tips: How to Understand What Customers Want
Serving your customers and keeping them satisfied is vital to the continued existence of your business. Yet maintaining happy customers and anticipating what they want seems as difficult as ever. Customer satisfaction doesn’t require magic or the ability to predict the future; it simply requires the ability to see your business and the benefits of your offerings […]
A Priceless Marketing Tool — A Quick Client Interview to Focus Your Strategy
A successful marketing program is fueled by knowledge and information. You must thoroughly know your products and services, and you must know the general trends and needs that drive business in your industry.
DIY vs. Outsourcing Your Client Satisfaction Surveys
Client satisfaction surveys can be very effective tools for discovering what your customers think about you.
You’ve Set Lead Generation Goals, Now How Do You Achieve Them?
It’s easy enough to set lead generation goals, but the actual methods for finding and pursuing those leads can be somewhat more difficult to pin down. The following techniques outline several effective ways to let potential customers know about your company and what you offer.
Online Response Forms: Garner Quality Leads With Creative Questions
Online response forms provide marketers, website owners and virtual businesses with the opportunity to gather useful information from potential customers who visit social media pages, websites and blogs.
Customer Tracking: Know When You’re Needed Again
Timing is an essential part of serving customers effectively and expanding your business.
Keeping Customers Is Key — and Doable With These Strategies
When you’re growing a business, especially when you’re on a limited budget, keeping customers is more than half the battle. In fact, studies suggest keeping an existing customer costs around seven to 10 times less than winning over a new one. These practical strategies will help you build a loyal customer base on any budget.