Consider this your one-stop guide to (nearly) everything you need to know about mortgage CRM software and its myriad of benefits to your customers, your loan officers, and your bottom line. In the digital age, automated marketing has become a driving force of repeat business, and customer satisfaction is more important than ever. Choosing the right […]
Customer Relationship Management and Marketing Go Hand-In-Hand
Once you’ve acquired a pool of customers, you can’t assume they’ll stick with you and return to purchase again and again. The relationship between your company and your customers must be nurtured and cultivated over time, which will translate into more sales and better customer retention. Customer relationship management helps keep your existing customers happy and […]
Create Stronger Ties With Your Customers With These Tips
A good business/customer relationship means you’ve competently provided what they want or need. They are pleased with the transaction and are likely to come back for your products and services again. Here are some useful ways to create stronger ties with your customers and ensure both you and they get the maximum benefit from your interaction.
Customer Satisfaction Tips: How to Understand What Customers Want
Serving your customers and keeping them satisfied is vital to the continued existence of your business. Yet maintaining happy customers and anticipating what they want seems as difficult as ever. Customer satisfaction doesn’t require magic or the ability to predict the future; it simply requires the ability to see your business and the benefits of your offerings […]
5 Big Benefits of Tracking Customer Satisfaction With Well-Crafted Surveys
There are some old truths of business that never lose their relevance, and perhaps the most important of them is “keep your customers satisfied.” One of the easiest ways to find out what keeps your customers happy is to conduct regular customer satisfaction surveys. These types of surveys can help you in the following five important […]
Target Marketing — The Backbone of Sales and Marketing Alignment
Your sales and marketing departments are both vital components of your company, but if their efforts aren’t aligned, their effectiveness can be diminished. Worse, there could be times when these two important functions are working at odds with each other. To make sure both sales and marketing are working in tandem, apply some of the […]
5 Ways Personalized Marketing Campaigns Can Work for Your Firm
A personalized marketing campaign allows you to focus marketing efforts toward the individual customers who are most likely to be interested in your products and services. Personalized marketing is based on your knowledge of your customers—what they usually buy, what topics interest them, what their most common needs are and what they use to solve their […]
5 Marketing Moves for Enhancing the Likelihood of Customer Retention
As marketing costs continue to rise, it becomes more practical and profitable to focus a significant portion of your sales efforts on customer retention. Here are five marketing steps you can take to improve your customer retention and keep your existing customers happy and willing to buy.
Encourage Customer Loyalty By Understanding What Pushes Them Away
Business owners spend much of their time searching for the best ways to attract and keep customers. Equally valuable lessons can be learned from recognizing what drives customers away.
How to Protect Your Firm’s Online Reputation From Social Media Mayhem
Current social media outlets provide powerful tools for promoting your company and building a strong online presence. Unfortunately, social media can be equally powerful in the hands of those who want to damage your online reputation.