Even the most brilliant marketing campaign won’t succeed unless you know who you’re targeting with the material. The following suggestions can help you find your target audience so you can better focus your marketing and receive the best return on your investment.
Maintaining your brand’s unique position in the marketplace requires a thorough understanding of what your brand stands for, what benefits it provides for customers, and what strengths and weaknesses define its identity. A brand audit is a comprehensive brand-focused SWOT (strengths, weaknesses, opportunities, and threats) analysis used to identify and define your brand’s unique characteristics. A […]
The more you know about your industry and local market, the better you’ll be able to serve your customers and grow your business. Market research is the primary technique for finding out what customers want and what services you can provide to meet market needs. Good market research requires adherence to established practices and avoidance […]