Business owners and marketers are continually interested in forecasting industry trends and predicting the behavior of their customers.
As the World Wide Web has evolved and advanced, so have the techniques used to attract, convert and serve customers. Traditional outbound marketing techniques that once worked well have given way to newer inbound marketing processes that are more creative and more likely to appeal directly to a company’s target market.
Acquiring new leads and customers is certainly important, but without repeat customers who endorse your company and support you with their purchases, your business will likely fall short of its potential. Customer loyalty is built through effective follow-up that creates sincere and meaningful relationships with your customers.
The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify the potential customers who are most likely to respond favorably to your product and service offerings.
Company cross selling is a great way to increase revenue by marketing a different product or service to an existing customer. Because you already have an existing relationship, you don’t have to cold call or convince the customer that they should work with you. You already have their business, what can you do to expand […]