Inbound Marketing and How It Differs From the More Traditional Outbound Techniques

As the World Wide Web has evolved and advanced, so have the techniques used to attract, convert and serve customers. Traditional outbound marketing techniques that once worked well have given way to newer inbound marketing processes that are more creative and more likely to appeal directly to a company’s target market.

5 Methods for Encouraging Customer Loyalty In Your Client Base

Acquiring new leads and customers is certainly important, but without repeat customers who endorse your company and support you with their purchases, your business will likely fall short of its potential. Customer loyalty is built through effective follow-up that creates sincere and meaningful relationships with your customers.

company cross-selling maximizes marketing efforts

Company Cross Selling: Are You Maximizing Your Marketing Efforts?

Company cross selling is a great way to increase revenue by marketing a different product or service to an existing customer. Because you already have an existing relationship, you don’t have to cold call or convince the customer that they should work with you. You already have their business, what can you do to expand […]