The costs of retaining a customer are significantly less than those of gaining that customer in the first place, so it makes sense to maintain a strong customer retention program. Long before the Internet and smartphones, traditional methods of customer retention were highly successful. Today, combining the virtual and traditional will create a customer retention strategy […]
Direct Mail Marketing: 3 Keys to Getting it Opened Time After Time
With all the attention that’s paid to online marketing in today’s business environment, it’s easy to lose track of a reliable, tested and effective way to get customers’ attention: direct mail marketing. For many, direct marketing gets assigned to the category of “junk mail” that’s more likely to be thrown away unopened than read. If you’re […]
5 Tips for Creating Effective Direct Mail Marketing Content
Even though much of today’s marketing efforts are focused online, the old tried-and-true method of direct mail marketing still works to produce leads and conversions. Here are five effective techniques for creating stronger content that will capture attention and convince readers to take the next step in the marketing process.
Creating a Cross Media Marketing Campaign to Boost Your Sales Potential
Today’s technology gives the modern marketer the option to take their most effective sales and marketing messages into different media. This type of cross media marketing lets you start a campaign in electronic or print media, for example, then after a suitable time for response has passed, move the campaign into the opposite media.
The 6 Marketing Basics That Will Keep Your Firm Relevant in the Ever-Changing Marketplace
Companies in all industries will be more successful if they combine new marketing approaches with well-established marketing basics. Here are six of those marketing basics that you can start applying today.
Continuity Programs Celebrates 40 Years with an Open House on October 24, 2013
Continuity Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
What Is One-To-One Cross Media Marketing?
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
Drip Marketing and Closed Loop Marketing — Know How These Two Techniques Differ
Your business grows according to how well you nurture and develop your prospects. As you plan for lead development, you have access to two powerful techniques: drip marketing and closed loop marketing.
Past Customer Reactivation: 8 Tips to Get Those Clients Back
The search for new clients shouldn’t be your only business goal. Here are eight past customer reactivation techniques that will bring former customers back and make them ready to buy from you again.
Reasons Why Direct Mail Marketing Still Works for Many Industries
Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leads and convince customers to buy on the spot.