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Win Back Lost HVAC Customers with Direct Marketing

Customer retention is essential to the success of your HVAC business. Not only do repeat customers provide you with a steady stream of revenue, they can give you referrals, testimonials, and positive marks on review sites, all of which can lead to new HVAC customers. Upselling and reselling to your current customers is also more […]

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Understanding Direct Marketing Indicators of Key Performance

To keep your marketing program on track, it’s necessary to measure how it’s performing in specified relevant areas. These marketing metrics are known as key performance indicators (KPIs) or direct marketing indicators. They can tell you at a glance whether or not your marketing efforts are paying off, if you are achieving sales goals, or are […]

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3 Marketing Trends That Will Become Bigger Buzz Words in 2014

Some current marketing trends show signs of continued strength in 2014, and many appear to be set to become even more important to the contemporary marketer. Here are three marketing trends that are poised to undergo further refinements and become bigger factors over the coming year. Social media: As participation in platforms such as Facebook, Twitter, LinkedIn […]

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