Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
Put past-client marketing into your strategy with an email and print marketing campaign. Supplementing your printed communications with email is a low-cost way to reactivate or re-market to people who have done business with you in the past but, for what could be a variety of reasons, are no longer active customers.
Automating your customer retention program can drive its success. With minimal action required by you and your staff, you can sit back and let your program work for you — 24 hours a day, seven days a week and 365 days a year.
The idea of lead generation can leave even the most successful businesses wondering what really works. But proven methods of generating leads often share similar traits, which can make developing a systematic lead generation plan easier than you might think.
Do you need a better marketing strategy — one that will unify your entire team to meet your business goals? Your sales agents are the primary representatives of your business, those whom prospective customers see first. Why not give them the tools they need to generate leads and increase customer retention with a proven program?
It’s not enough to be content with the way things are and expect customer loyalty to grow simply from getting a new sale. You can increase growth from customers who buy from you by implementing an energetic customer loyalty program that proactively generates leads and turns one-time customers into valuable repeat customers over time.
Every business knows that brand awareness is important — invaluable in fact — to success. However, not every business knows how to implement an effective brand awareness strategy.
If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.