Continuity with Your Customers Part 1: Introduction to Database Marketing

By: Gina Smerecki Posted Written by Gina SmereckiFebruary 25, 2014February 25, 2014

A new online resource has been published to help businesses focus their database marketing efforts for greater efficiency and success. “Continuity with Your Customers Part 1: Introduction to Database Marketing” provides a comprehensive primer on database marketing and what it can do to help your company succeed in a challenging, ever-evolving marketplace.

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Email Marketing Basics: Best Practices for Kick-Starting Your Campaign

By: Gina Smerecki Posted Written by Gina SmereckiJuly 16, 2013July 16, 2013

An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible.

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Improve Email Marketing Open Rates and Click-Throughs With These Tips

By: Gina Smerecki Posted Written by Gina SmereckiJune 18, 2013June 17, 2013

Even the best designed and carefully crafted email marketing message won’t help you if it doesn’t get opened and generate click-throughs to your website or product page. Here are some suggestions for improving the open rates and click-throughs for your next email campaign.

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Drip Marketing Essentials: Effective Techniques

By: Gina Smerecki Posted Written by Gina SmereckiMarch 28, 2013March 28, 2013 1 Comment

The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.

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Getting the Most From Your Email Marketing Campaign

By: Gina Smerecki Posted Written by Gina SmereckiFebruary 26, 2013February 26, 2013

An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.

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Marketing Tools Should Free Up Your Time — Not Take It Over

By: Gina Smerecki Posted Written by Gina SmereckiDecember 26, 2012December 24, 2012

You will find no shortage of marketing tools as you create and execute campaigns. However, not every tool is necessarily a good one, or the right one for your needs.

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Give Personalized Email Marketing Programs The Attention They Deserve

By: Gina Smerecki Posted Written by Gina SmereckiNovember 19, 2012November 29, 2012

Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.

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A 3-Step Process For Maximizing Database Marketing

By: Gina Smerecki Posted Written by Gina SmereckiJuly 2, 2012July 1, 2012

Every business can benefit from database marketing. If you use database marketing as a strong foundation for your business growth, you can expect to maximize your investment in marketing activities, such as customer retention and lead generation.

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Why Lead Generation Should Be Your Company’s Top Priority

By: Gina Smerecki Posted Written by Gina SmereckiMay 7, 2012May 6, 2012

Effective lead generation can turn contacts into repeat customers, but only if it’s done in the right way. Having multiple streams of incoming leads can help boost your bottom line, and drive more qualified leads to your sales team.

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