A new online resource has been published to help businesses focus their database marketing efforts for greater efficiency and success. “Continuity with Your Customers Part 1: Introduction to Database Marketing” provides a comprehensive primer on database marketing and what it can do to help your company succeed in a challenging, ever-evolving marketplace.
Email Marketing Basics: Best Practices for Kick-Starting Your Campaign
An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible.
Improve Email Marketing Open Rates and Click-Throughs With These Tips
Even the best designed and carefully crafted email marketing message won’t help you if it doesn’t get opened and generate click-throughs to your website or product page. Here are some suggestions for improving the open rates and click-throughs for your next email campaign.
Drip Marketing Essentials: Effective Techniques
The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
Getting the Most From Your Email Marketing Campaign
An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.
Marketing Tools Should Free Up Your Time — Not Take It Over
You will find no shortage of marketing tools as you create and execute campaigns. However, not every tool is necessarily a good one, or the right one for your needs.
Give Personalized Email Marketing Programs The Attention They Deserve
Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.
5 Sales Prospecting Best Practices
Sales prospecting, done right, can really boost your business’ bottom line.
A 3-Step Process For Maximizing Database Marketing
Every business can benefit from database marketing. If you use database marketing as a strong foundation for your business growth, you can expect to maximize your investment in marketing activities, such as customer retention and lead generation.
Why Lead Generation Should Be Your Company’s Top Priority
Effective lead generation can turn contacts into repeat customers, but only if it’s done in the right way. Having multiple streams of incoming leads can help boost your bottom line, and drive more qualified leads to your sales team.