Contractor Marketing

Contractor Marketing: Making the Most of Email

A lot of contractors are still stuck in the age of not collecting customer email addresses. Email marketing is a cost effective way to reach your customers. In 2017, email should definitely be a part of your contractor marketing strategy. Here are a few ways to help your business make the most of email. 1. […]

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small business email marketing

3 Tips for Making Your Email Marketing More Mobile Friendly

Everybody from small businesses to major corporations use email to reach out to existing customers and potential customers. The problem is that the average consumer is so flooded with marketing campaigns that they can’t see straight. Most consumers aren’t even using laptops or desktops anymore either, which makes email marketing a whole different ball game, […]

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4 Ways to Make That Email Marketing Campaign More Human and Less Corporate

When your customers and prospects deal with your company, they want to engage with a human being, not with an impersonal corporate identity that seems distant or unapproachable. Email marketing should forge a human connection between you and the recipients, providing a pleasant experience that strengthens bonds and increases loyalty between your company and your […]

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Using Strategic Email Marketing for Quality Lead Generation

A 5-Pronged Approach for Using Strategic Email Marketing for Quality Lead Generation

As a technique for lead generation, email marketing is fast and effective. By using the following five steps to develop your strategic email marketing program, you’ll be able to get your message in front of the customers who are most likely to respond to your value proposition.

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email marketing

Survey Shows Email Marketing Still Packs a Punch Compared to Social Media Efforts

Marketing through social media is important to a comprehensive marketing strategy, but a recent industry survey shows that email marketing remains a powerful technique for getting your sales messages, offers and promotions in front of the people most likely to respond to them. In an iConsumer survey conducted by the international management consulting firm McKinsey & […]

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