A lot of contractors are still stuck in the age of not collecting customer email addresses. Email marketing is a cost effective way to reach your customers. In 2017, email should definitely be a part of your contractor marketing strategy. Here are a few ways to help your business make the most of email. 1. […]
3 Tips for Making Your Email Marketing More Mobile Friendly
Everybody from small businesses to major corporations use email to reach out to existing customers and potential customers. The problem is that the average consumer is so flooded with marketing campaigns that they can’t see straight. Most consumers aren’t even using laptops or desktops anymore either, which makes email marketing a whole different ball game, […]
Are You Using Email Marketing to the Fullest Extent?
Email marketing is an economical and effective way for companies to stay in touch with their customers, make announcements and promote their products and services. But what’s the best way to maximize this marketing strategy? Use the following tips to make your email marketing as effective as possible.
4 Ways to Make That Email Marketing Campaign More Human and Less Corporate
When your customers and prospects deal with your company, they want to engage with a human being, not with an impersonal corporate identity that seems distant or unapproachable. Email marketing should forge a human connection between you and the recipients, providing a pleasant experience that strengthens bonds and increases loyalty between your company and your […]
A 5-Pronged Approach for Using Strategic Email Marketing for Quality Lead Generation
As a technique for lead generation, email marketing is fast and effective. By using the following five steps to develop your strategic email marketing program, you’ll be able to get your message in front of the customers who are most likely to respond to your value proposition.
Survey Shows Email Marketing Still Packs a Punch Compared to Social Media Efforts
Marketing through social media is important to a comprehensive marketing strategy, but a recent industry survey shows that email marketing remains a powerful technique for getting your sales messages, offers and promotions in front of the people most likely to respond to them. In an iConsumer survey conducted by the international management consulting firm McKinsey & […]
Is Marketing Automation Right for Your Company? 7 Signs It’s Time to Say Yes
As companies grow and acquire customers, it gets more difficult to manually manage that expanding pool of customer data. If your operations are exhibiting any of the following signs, it may be time to establish a marketing automation program for your company.
4 Techniques of Email Marketing That Can Increase Open Rates
Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.
Continuity Programs Celebrates 40 Years with an Open House on October 24, 2013
Continuity Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.