Quality over quantity or vice versa? Your answer to this question will reveal your business’ new customer lead generation goals. The truth is, neither one should take precedence. But there may be times when your business should focus more on one than the other.
It would be highly unproductive to develop a marketing campaign to improve customer retention and generate leads without a way to manage your database. That would be kind of like trying to use Google without the web — it just wouldn’t work. Maximizing your marketing efforts goes hand in hand with database management.
As your business grows, you might find that it’s difficult for your marketing team to keep up. Small businesses across industries often turn to a company that can provide email marketing turnkey solutions. With a team of professionals dedicated to your business’ success, you can optimize your marketing efforts.
Do your marketing campaigns get the results you’re after — results that your business needs to stay not only solvent but growing? Custom marketing might be the next step you should take to produce the ROI you need.
An email marketing campaign can be an effective tool that optimizes your existing database of customers. But what is the best way to go about implementing email marketing to make your investment in this tool successful?
Lead generation has long been used by businesses to increase sales. What’s new about lead generation, however, is how it’s done — and the cost-per-lead ratio with this new approach is much more cost effective. Using internet technology and a host of marketing communication solutions, the ability to get a return of exclusive leads just […]
Already convinced that email marketing works? An effective campaign should inform consumers, increase your brand awareness and retain existing customers. But your strategy should also include factors that guarantee lead generation to maximize your efforts — and guarantee results.
How do you assess the success of your marketing strategy? Does it include customer satisfaction surveys? It should — they give you a direct line into the thoughts of your customers, and provide targeted information you can use to streamline your approach to marketing — and its success. Customer satisfaction surveys can provide your business […]
Press Release Walled Lake, MI, October 3, 2011 – Continuity Programs, Inc. launched a newly redesigned website to create a one-stop marketing solution for lead generation and customer retention for businesses in virtually any industry. Due to current market conditions businesses are relying on their existing customers more than ever. Continuity Programs, Inc. realized the […]