ties with customers

Create Stronger Ties With Your Customers With These Tips

A good business/customer relationship means you’ve competently provided what they want or need. They are pleased with the transaction and are likely to come back for your products and services again. Here are some useful ways to create stronger ties with your customers and ensure both you and they get the maximum benefit from your interaction.

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direct mail marketing

Direct Mail Marketing: 3 Keys to Getting it Opened Time After Time

With all the attention that’s paid to online marketing in today’s business environment, it’s easy to lose track of a reliable, tested and effective way to get customers’ attention: direct mail marketing. For many, direct marketing gets assigned to the category of “junk mail” that’s more likely to be thrown away unopened than read. If you’re […]

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direct mail marketing

5 Tips for Creating Effective Direct Mail Marketing Content

Even though much of today’s marketing efforts are focused online, the old tried-and-true method of direct mail marketing still works to produce leads and conversions. Here are five effective techniques for creating stronger content that will capture attention and convince readers to take the next step in the marketing process.

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developing customer surveys

5 Important Pointers for Developing Client Surveys

Communicating regularly with your customers gives you the chance to find out what you’re doing right and wrong directly from the persons most affected by your actions. Developing client surveys that make the best use of this opportunity to communicate with your customers will let you ask the important questions that can help you refine your business […]

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5 Ways Personalized Marketing Campaigns Can Work for Your Firm

A personalized marketing campaign allows you to focus marketing efforts toward the individual customers who are most likely to be interested in your products and services. Personalized marketing is based on your knowledge of your customers—what they usually buy, what topics interest them, what their most common needs are and what they use to solve their […]

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