An effective lead generation program is vital to the continued survival of any business. However, just generating leads isn’t enough; an appreciable percentage of the leads must be converted to paying customers to maintain an acceptable return on investment. Here are some lead generation techniques you can apply to your marketing to improve the ROI […]
Today’s technology gives the modern marketer the option to take their most effective sales and marketing messages into different media. This type of cross media marketing lets you start a campaign in electronic or print media, for example, then after a suitable time for response has passed, move the campaign into the opposite media.