Businessman holding conceptual mortgage CRM

A Guide to Choosing Mortgage CRM Software

If you’re in the market for a new mortgage CRM, there are perhaps hundreds of options to choose from. To create a shortlist and eventually make a final decision, you’ll need a list of criteria to compare each CRM in an organized way. This article will help you identify which key features to look out […]

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man looking at mortgage CRM FAQs on laptop

11 Frequently Asked Questions About Mortgage CRMs

Customer Relationship Management (CRM) software has grown by leaps and bounds since its original conception in the late 1990s. Today, there are hundreds of CRMs on the market. Some are broad in scope, designed to be implemented into almost any industry. But many others are industry-specific and contain features that you can’t find in generic […]

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Kirk King Continuity Programs Using Technology to Grow Your Mortgage Business

Kirk King to Speak at VMLA Annual and NE Mortgage Conferences 2018

We’re excited to participate in two wonderful events next month! The Virginia Mortgage Lenders Association Annual Convention takes place from September 20-21, 2018 at the Hilton Norfolk The Main in Norfolk, VA. The conference will cover pertinent topics that include discussion of best practices as well as latest approaches to today’s lending challenges. It’s a […]

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MGIC Elements

MGIC Elements: Mortgage CRM that Manages Your Customer Relationships

Generating and tracking leads, creating targeted communications, and providing customers with an outstanding lending experience are all necessary steps in achieving more new and repeat business and referrals. An easy-to-use yet highly efficient mortgage lead-generating CRM lets you organize your database and take advantage of all the benefits this technology has to offer. The Easy […]

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Mortgage CRM

Using Personalized URLs in Your Mortgage Business

Personalized URLs, also known as PURLs, are a highly effective form of marketing for your mortgage business. When used with a state-of-the-art mortgage CRM, they can help you not only add a personalized touch to your campaigns, but also generate leads. What are PURLs? You may have heard that PURLs are great for increasing response rates, but […]

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Mortgage CRM

Generating Leads With a Mortgage CRM

If you hope to thrive in today’s mortgage industry, it’s absolutely essential that your mortgage CRM includes features that make your business more competitive by improving lead generation, capitalizing on client referrals, and focusing on client retention. Just what does CRM lead generation do for you? It helps you: Find more high-quality leads. Grow your […]

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Mortgage CRM

5 Things to Look for in a Mortgage CRM

Mortgage CRM (Customer Relationship Management) software has many benefits for your organization. It saves you time on customer communications and helps you create personalized marketing campaigns that generate more quality leads and retain loyal customers. But all that’s only true if you choose the CRM that meets the needs of your particular business. Here are […]

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