Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation

It’s impossible for any company to survive without consistent lead generation. Without a steady influx of new and qualified leads, then your mortgage lending business will be unable to grow. Thankfully, there’s an easy way to seamlessly, and autonomously, improve lead generation for your company. With a mortgage-specific CRM software, you’ll be able to use […]

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4 Tips to Help Achieve Successful Mortgage CRM Adoption

Adopting CRM software is one of the best things your mortgage company can do for itself. However, as sophisticated and effective as today’s CRM softwares have become, the adoption process can still prove troublesome. If you’re on the verge of adopting a new CRM system or want to help your lenders better adjust to your […]

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Mortgage CRM Software – Everything To Know

Consider this your one-stop guide to (nearly) everything you need to know about mortgage CRM software and its myriad of benefits to your customers, your loan officers, and your bottom line. In the digital age, automated marketing has become a driving force of repeat business, and customer satisfaction is more important than ever. Choosing the right […]

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MyCRMDashboard Mortgage CRM FinancesOnline Awards 2018

FinancesOnline Awards MyCRMDashboard Mortgage CRM Great UX and Rising Star

Continuity Programs’ MyCRMDashboard Mortgage CRM Presented with Two CRM Software Awards by Reputable Platform for Software Reviews. Continuity Programs’ MyCRMDashboard Mortgage CRM software has recently been distinguished with two esteemed awards from FinancesOnline, a go-to platform for quality reviews on SaaS solutions. The cloud-based mortgage CRM earned their 2018 Great User Experience and 2018 Rising […]

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Businessman holding conceptual mortgage CRM

A Guide to Choosing Mortgage CRM Software

If you’re in the market for a new mortgage CRM software, there are perhaps hundreds of options to choose from. To create a shortlist and eventually make a final decision, you’ll need a list of criteria to compare each CRM in an organized way. This article will help you identify which key features to look […]

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man looking at mortgage CRM FAQs on laptop

11 Frequently Asked Questions About Mortgage CRMs

Customer Relationship Management (CRM) software has grown by leaps and bounds since its original conception in the late 1990s. Today, there are hundreds of CRMs on the market. Some are broad in scope, designed to be implemented into almost any industry. But many others are industry-specific and contain features that you can’t find in generic […]

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Kirk King Continuity Programs Using Technology to Grow Your Mortgage Business

Kirk King to Speak at VMLA Annual and NE Mortgage Conferences 2018

We’re excited to participate in two wonderful events next month! The Virginia Mortgage Lenders Association Annual Convention takes place from September 20-21, 2018 at the Hilton Norfolk The Main in Norfolk, VA. The conference will cover pertinent topics that include discussion of best practices as well as latest approaches to today’s lending challenges. It’s a […]

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oan officers looking at new mortgage crm on computer

It’s Easier to Switch to a New Mortgage CRM Than You Think

There are plenty of mortgage CRM systems on the market. Almost all of them claim to be the best of the best, but most of them won’t live up to that title. If your organization went all-in on a system in the past but it isn’t meeting your expectations, it may be time to switch […]

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MGIC Elements

MGIC Elements: Mortgage CRM that Manages Your Customer Relationships

Generating and tracking leads, creating targeted communications, and providing customers with an outstanding lending experience are all necessary steps in achieving more new and repeat business and referrals. An easy-to-use yet highly efficient mortgage lead-generating CRM lets you organize your database and take advantage of all the benefits this technology has to offer. The Easy […]

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Mortgage CRM

Using Personalized URLs in Your Mortgage Business

Personalized URLs, also known as PURLs, are a highly effective form of marketing for your mortgage business. When used with a state-of-the-art mortgage CRM, they can help you not only add a personalized touch to your campaigns, but also generate leads. What are PURLs? You may have heard that PURLs are great for increasing response rates, but […]

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