It is not accurate to say any one marketing channel is dead and no longer worthwhile. It is important to reach your customers with a combination of both direct and indirect channels. This way, they can choose to interact and purchase your product or service in the channel best suited to them. The Digital Consumer […]
Embrace Today’s Technology and Reach More Eyes With Multichannel Marketing
Today’s most effective marketing takes full advantage of all of the channels available to companies. Multichannel marketing uses more than one method to reach new customers and to communicate with existing clients. More importantly, multichannel techniques combine and coordinate these multiple contacts to get the best possible return on marketing campaigns. By leveraging modern communication […]