Some types of marketing techniques leave little room for error when you use them in your campaigns. Here are seven relatively common marketing tactics that can turn into significant errors if they’re not applied correctly.
7 Ways to Use Your Firm’s Business Card as an Effective Marketing Tool
Your business cards easily communicate your company’s basic information, but because they’re so common, they can easily be lost, ignored or forgotten. Here are seven ways to make your business card more interesting and more effective as a marketing tool.
You’ve Set Lead Generation Goals, Now How Do You Achieve Them?
It’s easy enough to set lead generation goals, but the actual methods for finding and pursuing those leads can be somewhat more difficult to pin down. The following techniques outline several effective ways to let potential customers know about your company and what you offer.
Strategies For Client Retention To Include In Your 2013 Marketing Plan
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
Customers Expect Multichannel Marketing Communications
Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.
2013 Marketing Strategy: 5 Ways To Generate Better Leads
Your business needs leads — individuals with an interest in products and services like yours and who could become your customers — to grow, survive and thrive. As you develop your 2013 marketing strategy, keep in mind the following five methods for generating better leads.
Turn Neighborhood Marketing Into Real-Time Prospects
Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope.
Need Backside Marketing? Make The Most Of Your Space
Printed direct mail marketing is an effective way to provide information to a prospect or customer while promoting your business at the same time. The primary message is displayed on the front of the material, and an additional marketing message is included on the back. You’re already paying for printing and mailing, why not make use […]
Prioritize Sales People Leads: Quality Programs Get Results
The quality of your sales people’s leads will either lead to increased revenue or a sales slump. You know your customers best, and in order to develop a strong lead generation campaign, you’ll want to choose the best methods to target and communicate with them. The best type of sales people leads are referrals from satisfied customers!
How To Use QR Codes To Grow Your Business
The mobile market is increasingly expanding, especially among the coveted Millennial generation. QR codes help to bridge the gap for many businesses, increasing the level of communication with mobile users looking for more information and those who are ready to make a purchase.