Marketing can be the single most important, and also the largest, expense for many businesses. It’s vital that you know if your marketing is working.
By using appropriate cross-selling marketing techniques, you can substantially improve the basic transactions between customers and your company. Cross-selling allows you to enhance the customers’ experience while at the same time boosting the amount and type of products purchased, which benefits your profitability and brand awareness.
While plastic loyalty cards are useful, a comprehensive corporate loyalty program can be a much more effective marketing solution. Keeping existing customers returning to your business is much more cost-effective than trying to acquire new ones, which is why putting a little more time and effort into a targeted communication program is well worth the […]
If your business is evaluating several corporate marketing providers, it’ll take due diligence to find the right company to work with, and to choose one that fits within what your business needs. In general, there are three factors that set corporate marketing providers apart — and they’ll help you weed out the best from the […]
Disparity or disconnect between sales people marketing and your marketing department, regardless of the size of the teams, can significantly decrease the effectiveness of your marketing program — and its ROI.