Developing small business marketing efforts that reach your target customer base and achieve the results you’re looking for can be a difficult process. When you’re running a small business in a crowded marketplace, as so many owners, cutting through the fray and reaching out to make sales or pick up new clients becomes even harder. […]
Making Your Website a More Effective Salesperson
In today’s business world, you can’t expect to compete without having a significant web presence. Just managing a website isn’t going to cut it anymore though. You need your website to be an effective weapon in your brand’s arsenal. No matter what your company does, your small business marketing efforts do more for you. Improving your […]
Small Business Marketing: Creating a Social Media Calendar
Content creation and sharing is a huge part of small business marketing in this technology driven age. If you’re not creating and sharing regularly, you’re missing out on one of the most cost-effective marketing strategies available. Finishing content on time and getting it to your regular and potential customers isn’t always easy for a small business […]
Small Business Marketing: To Specialize or Generalize?
Marketing your small business effectively is never going to be easy. The fact is that figuring out whether you want to take a more general approach or a specialized approach to marketing can be extremely difficult. Both options have benefits and drawbacks, and deciding what’s right for your company can be hard. You can change […]
4 Ways to Increase Landing Page Conversions
Small business marketing relies heavily on website generated traffic in many cases. A cost-effective solution to helping you get more customers, your website should be a great benefit to your brand. If you’re not turning landing page visitors into customers though, you could be getting less from your website than you bargained for. Use these […]
Social Media: How to Create an Effective Strategy for Small Business Marketing
The relevance of social media isn’t lost on most small business owners these days. With the average American spending 37 minutes on social media sites each day, the importance has never been more obvious. The problem is that many people simply don’t know how to use it in terms of effective small business marketing. Keep […]