Loyalty programs have been around for the last century or so, but they’ve gained in popularity over the last few decades, as an increasing number of businesses have put more energy into strengthening their footholds in various market segments.
While social media are the new hot commodity, particularly in terms of relationship marketing programs, successful businesses know that tried and true methods cannot and should not be sacrificed to fly-by-night up-and-comers. But you shouldn’t ignore the success that social media tools afford, as they can greatly enhance relationship marketing programs that have been traditionally effective.
In today’s ever-competitive market, diversification is a must. And that includes diversifying your prospecting marketing plan.
It can be time consuming for small businesses to conduct efficient client follow-up — but not with a carefully developed turnkey marketing program.
Don’t have a customer retention strategy? You could be missing out on potentially valuable business from your existing customers — business that’s much more cost-effective to garner and produces a higher volume of sales. A successful business must balance a focus on new customer leads with nurturing existing customers, creating a convergence of the best of both […]