Some types of marketing techniques leave little room for error when you use them in your campaigns. Here are seven relatively common marketing tactics that can turn into significant errors if they’re not applied correctly.
If your method of generating past customer leads is more lackluster than high performance, why not seek out a tried-and-true customizable program that is designed to reconnect you with your inactive customer base and give your sales team something to get excited about?
Cross-selling marketing programs can capitalize on the potential value from your customer base and help to drive your return on investment.
If your existing customer satisfaction surveys don’t take customer loyalty into account, you’re likely missing a valuable component. You see, a survey should measure more than just satisfaction. It should also gauge the loyalty of your existing customers.
Marketing surveys are an effective tool that businesses use to measure and track their performance, along with their customers’ overall satisfaction with products and services.
Marketing surveys now allow businesses to fine tune their approach to developing a targeted marketing strategy. Gone are the days where best “guesstimates” of customer needs and desires determined best practices.
An effective HVAC marketing strategy should generally include a broad spectrum of tools designed to reach your target consumer, and yield results. But, finding out just what those tools are can be difficult, and that process requires time. And unless you have the time to spend hours staying up-to-date on the latest marketing know-how, your […]
How do you assess the success of your marketing strategy? Does it include customer satisfaction surveys? It should — they give you a direct line into the thoughts of your customers, and provide targeted information you can use to streamline your approach to marketing — and its success. Customer satisfaction surveys can provide your business […]