4 Ways to Make That Email Marketing Campaign More Human and Less Corporate

When your customers and prospects deal with your company, they want to engage with a human being, not with an impersonal corporate identity that seems distant or unapproachable. Email marketing should forge a human connection between you and the recipients, providing a pleasant experience that strengthens bonds and increases loyalty between your company and your […]

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target audience

Defining Your Target Audience When Developing a Marketing Strategy

You no doubt understand your products and services extremely well, but do you know who you’re selling them to? All products and services will have a target market, a group of clients and potential clients who will be most interested in your products and receive the most benefit from what your¬†business has to offer. If […]

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seo trends

SEO Trends in 2014 That Can Impact Your Marketing Reach

Search Engine Optimization (SEO)¬†continues to be a powerful and effective online marketing technique for businesses of all sizes. With powerhouses such as Google penalizing sites that produce poor content or use devious tactics, it’s critical to be aware of how SEO can help or harm you. Remember these SEO trends and how they could affect […]

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