Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.
Creating a Client Follow-Up System That’s Genuine and Works
As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.
Email Marketing Basics: Best Practices for Kick-Starting Your Campaign
An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible.
3 Tips for Successful Lead Generation on a Limited Marketing Budget
Finding high-quality leads can consume a substantial portion of your marketing resources. If your budget’s limited, you’ll need to search for strategies that can promote lead generation while leaving you with enough funds and resources to pursue other marketing areas.
Improve Email Marketing Open Rates and Click-Throughs With These Tips
Even the best designed and carefully crafted email marketing message won’t help you if it doesn’t get opened and generate click-throughs to your website or product page. Here are some suggestions for improving the open rates and click-throughs for your next email campaign.
4 Ways Relationship Marketing Trumps Traditional Marketing Techniques
Traditional one-way marketing has its place, but if you’re relying solely on these methods, you may find it hard to build up a base of loyal customers. Ads and branding will get people in the door, but winning loyalty requires a long-term relationship marketing plan.
Drip Marketing Essentials: Effective Techniques
The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
7 Ways to Personalize Your Marketing Plan
Personalized marketing could make the difference between a continuous flow of customers and a wasted marketing budget. The average person sees as many as 5,000 ads a day, so it takes something extra to grab attention.
Getting the Most From Your Email Marketing Campaign
An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.
6 Email Marketing Trends to Watch in 2013
Year after year, email marketing has remained one of the most reliable ways to nurture profitable customer relationships. Like any other online marketing method, though, email marketing is rapidly evolving. To keep your competitive edge in 2013, you’ll want to stay on top of these six email marketing trends.