4 Techniques of Email Marketing That Can Increase Open Rates

By: Gina Smerecki Posted Written by Gina SmereckiOctober 22, 2013October 21, 2013 1 Comment

Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.

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Creating a Client Follow-Up System That’s Genuine and Works

By: Gina Smerecki Posted Written by Gina SmereckiJuly 23, 2013September 18, 2020 1 Comment

As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.

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Email Marketing Basics: Best Practices for Kick-Starting Your Campaign

By: Gina Smerecki Posted Written by Gina SmereckiJuly 16, 2013July 16, 2013

An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible.

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3 Tips for Successful Lead Generation on a Limited Marketing Budget

By: Gina Smerecki Posted Written by Gina SmereckiJuly 9, 2013May 12, 2016

Finding high-quality leads can consume a substantial portion of your marketing resources. If your budget’s limited, you’ll need to search for strategies that can promote lead generation while leaving you with enough funds and resources to pursue other marketing areas.

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Improve Email Marketing Open Rates and Click-Throughs With These Tips

By: Gina Smerecki Posted Written by Gina SmereckiJune 18, 2013June 17, 2013

Even the best designed and carefully crafted email marketing message won’t help you if it doesn’t get opened and generate click-throughs to your website or product page. Here are some suggestions for improving the open rates and click-throughs for your next email campaign.

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4 Ways Relationship Marketing Trumps Traditional Marketing Techniques

By: Gina Smerecki Posted Written by Gina SmereckiApril 18, 2013April 18, 2013 1 Comment

Traditional one-way marketing has its place, but if you’re relying solely on these methods, you may find it hard to build up a base of loyal customers. Ads and branding will get people in the door, but winning loyalty requires a long-term relationship marketing plan.

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Drip Marketing Essentials: Effective Techniques

By: Gina Smerecki Posted Written by Gina SmereckiMarch 28, 2013March 28, 2013 1 Comment

The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.

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Getting the Most From Your Email Marketing Campaign

By: Gina Smerecki Posted Written by Gina SmereckiFebruary 26, 2013February 26, 2013

An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.

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