Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.
A customer tracking system is the next best thing to sliced bread. Why? It can help you tap into a wealth of sales-revenue potential in your inactive client base, not to mention helping you target the right customers — new leads, existing, active customers, and more — with the right kind of marketing materials.
The quality of your sales people’s leads will either lead to increased revenue or a sales slump. You know your customers best, and in order to develop a strong lead generation campaign, you’ll want to choose the best methods to target and communicate with them. The best type of sales people leads are referrals from satisfied customers!
Businesses must balance multiple streams of marketing at once, such as generating leads and attracting new business, retaining customers and up-selling and cross-selling.
Looking to increase your business reach into neighboring areas or even the whole country? An effective prospecting program can make all the difference if it reaches the right places — and the right people.
Marketing surveys are an effective tool that businesses use to measure and track their performance, along with their customers’ overall satisfaction with products and services.
A targeted marketing program could be the key factor that helps you turn your business into an industry leader while attracting the right customers. Targeted marketing programs are just what they sound like, offering ways to “segment” consumers according to various data and create customized marketing materials to appeal to specific groups.
Email campaigns rank high in the lineup of successful marketing strategies, in the company of social media marketing and search engine optimization, and the good news is that they work for almost any type of business. Why are email campaigns so profitable? Their primary draw is their cost. Email campaigns are a low-cost tool that […]
Already convinced that email marketing works? An effective campaign should inform consumers, increase your brand awareness and retain existing customers. But your strategy should also include factors that guarantee lead generation to maximize your efforts — and guarantee results.
Are you using your leads wisely? While it’s important to have a collection of valuable leads (qualified and other), what you do with those leads generally dictates success. Much of marketing’s hype is currently centered on social media, leading some to believe email is a relic, but that’s just not true. Targeted email campaigns may […]