In the context of B2B sales, generating leads and getting referrals is just as important as in B2C selling. When dealing with other businesses, however, a B2B sales professional has some different but effective B2B referral strategies that can be brought into play to increase the number of leads and referrals.? Build your social media […]
Locating Your Target Market — Narrow It Down for Greater Success
As a businessperson, you know your products and services well, and you probably know who you sell to most often. But do you really know your target market as well as you should? Here are some suggestions you can use to narrow down your target market and help you see the most profitable areas for your marketing […]
Prospecting Techniques: Targeting Your Marketing Message to Locate New Clients
Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.
5 Fundamentals of Creating a Strong Marketing Message
Marketing is critically important to any successful business, and a clear, concise and appealing marketing message is fundamental to promoting your products and services.
4 Corporate Branding Strategies — Which One’s Most Likely to Hit Your Demographic?
In today’s vast international market, focusing attention on your company, products and services becomes more difficult as similar offerings emerge from competing companies. The following are four corporate branding strategies that have been proven effective in specific demographic segments.
Do You Know the Niche You’re Marketing To? How to Define Potential Clients
Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.
Track Marketing Results to Know What’s Working and What to Stop Investing In
Marketing can be the single most important, and also the largest, expense for many businesses. It’s vital that you know if your marketing is working.
5 Ways Outsourced Marketing Can Improve Your Business Inside and Out
Small to medium-sized companies may be strained to devote the resources to the vital but expensive business function of marketing.
Get Rid of Your Business’ Customer Retention Problems Once and for All
A customer who makes repeat purchases and sticks with your products and services has much more long-term value than a customer who purchases once and never returns.
Drip Marketing and Closed Loop Marketing — Know How These Two Techniques Differ
Your business grows according to how well you nurture and develop your prospects. As you plan for lead development, you have access to two powerful techniques: drip marketing and closed loop marketing.