Customer Tracking

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Comprehensive Customer Tracking and Reporting of Marketing Campaign Results

Continuity Programs’ customer retention marketing solutions include a customer tracking system with reports for tracking leads generated and leads management. The cutting-edge customer tracking reports are available through our powerful online database management system, EMPOWER. The customer tracking reports allow you to manage and follow-up with your customers with ease and efficiency.

Tracking Customers Through Consistent Two-Way Communication

  • Customers respond to your customer retention program marketing mailings and/or e-mails with their specific area of interest and indicate the time frame for when they will need your services again.
  • Each customer response (lead generated) from your e-mail marketing campaign or mail program is uploaded into our customer tracking system before it is forwarded directly to you.

Tracking Leads For Effective Leads Management

  • Urgent leads generated from customers with an immediate need, and friend/family referrals, are e-mailed to you daily.
  • Leads generated from customers with a need in the future are e-mailed to you monthly, and a second reminder is e-mailed to you when the time frame is approaching.
  • You have 24/7 online access to the customer tracking system with the ability to view each customer’s mail program or e-mail campaign schedule, which items they have responded to, and what their needs are.

Our tracking works with our affinity marketing programs to ensure that leads are delivered quickly and effectively, allowing you to act on them as soon as they’re received without being overwhelmed by information. Our unique EMPOWER system allows you complete control over your database, and our powerful tools for database management and data cleaning allow us to ensure that we’re working with your best, most qualified leads and clients and reaching them at their best address. Visit our Reporting Technology page for information about the reports that deliver and organize your leads generated.

Ready to sign up? Fill out the Request Information form, or call 800-521-0026. Corporate and individual product packages are available.