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The first step to any marketing campaign should be data cleaning.
The world has changed and your customer database is probably a mess. Continuity Programs can help fix it! Continuity Programs’ database services include data cleaning to verify and validate your customer addresses using the National Change of Address (NCOA) database. Data cleaning is important before starting a marketing mail campaign to ensure your customer addresses are accurate. Continuity Programs’ customer retention and lead generating marketing campaigns include ongoing data cleaning.